Back in 2003 Andy King published his first book: Speed Up Your Site. It was my first encounter with optimization of HTML and CSS, something that in recent years have been recognized as an important field by, among others, the YUI team. Now in 2008 Andy is back with a new book, but this time with a much broader scope. Website Optimization is not just about speeding up your site, it’s about optimizing it in several different areas. Everything from Search Engine Optimization and Creating the perfect USP to Optimizing page load times and measuring performance is covered.