About

The work I do concists of equal parts User Research, Interaction/UI Design and Frontend Development.

I’m Gabriel Svennerberg, an independent Web Developer, Interaction/UI Designer and Author located in Växjö, Sweden. I’ve been working in the web industry since 1996 and is running In usability we trust.

The Holy Trinity of UX

I focus on designing and building Web Applications that are a easy and fun to use while still meeting business goals. To achieve this, I use an approach that I call The Holy Trinity of UX. It’s an approach that addresses all the three major forces at play in every development project.

  • Business Goals
    Making sure that business goals are met are ultimately what makes or brakes a product. Determining those is done via Stakeholder Interviews and Collaborative Workshops.
  • User Goals
    It’s important to understand the end users to design something useful for them. That’s why it’s so important to learn about the using different User Research Techniques.
  • Developer Goals
    Understanding the appropriate technology to use as well as utilizing good development practices is crucial for creating an application that’s reliable and easy to maintain. This is achieved with long experience in the field and a strong network of specialists to consult.

Read more about my services and how I can make your application more successful.

Google Maps Book

I’m the author of Beginning Google Maps API 3 published by Apress. It’s my first book, but hopefully not the last. You can read more about it on my book page.

Beginning Google Maps API 3 is available for purchase from Amazon.com.

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