Overall I must say that I’m impressed by the amount of real tests performed throughout your book. It really gives substance to the points you’re making.

Cool post about my review! Thanks!

Thanks for your review of my book. I’m glad that you enjoyed the performance section of the book, people tend to lean towards the SEM or performance section of the book, based on their orientation (marketer vs. developer). I would disagree with you on the references and statistics. Although I certainly included a lot of them (we actually cut them down substantially in the editing process), I think that for SEO especially there is a distinct lack of research-based findings and a lot of conventional wisdom. I wanted to only include things that were proven to be true (at least true at the time of printing) by empirical tests or our experience with actual clients.

I’ve blogged your review to that effect at:

http://www.websiteoptimization.com/secrets/2008/12/website-optimization-secrets/

thanks again.